Others sell a tool.We first decide whether you need that tool.
First we understand your business, then we connect it to IT. Only then do we build, in the places where AI saves time or money fastest.
★★★★★ 4.8 from 17 reviews on Google →
They were already a move ahead
The whole board
Hardly anyone looks at the whole board.
Someone buys a tool, and then another one. That is where it gets stuck.
01Why it goes wrong
The problem is hardly ever the technology.
The platform is there, and nobody uses it
Things get built and delivered, and three months later half the team has stopped using them. That doesn't take technology, it takes attention, and nobody keeps that up on their own.
Loose tools, no direction
Your team is experimenting and tools have been bought. But there is no clear direction. Everyone does something, nobody knows what it delivers.
The order is wrong
Companies start with tools while the strategy is still missing. That is building without foundations, and the reason AI projects stall.
02Familiar situations
Where AI pays for itself fastest.
No two companies are the same, but the places where AI saves time or money straight away often look alike. Do you recognise your own working day here?
Around 300 storage contracts a year by post: filled in with a pen, sent back and then typed up again.
View the caseCustomers sign up online and sign digitally. Everything is in one overview.
Every payment had to go into the accounts by hand.
View the caseRevenue lands in the accounts by itself every day, without double entries.
Production planning took a lot of manual work and a lot of headspace.
View the caseBetter production planning, in a file they manage and understand themselves.
The owner was buried in email, so strategic work kept slipping.
View the caseThe inbox is now an organised task list instead of a source of stress.
Every quote takes time, including for jobs that were too small or too far away.
View the caseRequests are weighed automatically, the promising ones are at the top.
40 percent of trial class sign-ups got no follow-up at all within 24 hours.
View the caseEvery member gets the same experience, whichever location they walk into.
The analysis
So we take it apart.
Which work costs what. Where your week fills up. What can actually go, and what can only go faster.
03How we work
Choose, build, adjust.
In that order.
- 01
Choose
First find out whether there is something to gain, and where.
- 02
Build
Ourselves or with a partner from our network.
- 03
Adjust
Keep measuring, and bring the team along.
Direction. Control. Returns. Every step has a name and an outcome. You know up front what you are starting, and you can stop at any moment.
Introduction
Half an hour about your question, no preparation needed.
freeThe Build Plan
From opportunities to a concrete plan that can be built.
after the AuditAI op Koers
What the next step is, and what it is not. Four rhythms, from monthly to every other week.
by arrangement04What it delivers
From manual work to automatic.
euros a month in hidden costs. Gone.
View the case →
minutes of manual work per client. Gone.
View the case →
hours saved a week, every week.
View the case →From flooring to water management, from a municipality to a veterinary clinic. Not because we know everything about floors, but because the pattern is the same everywhere: the work is the same every week, and nobody has the time to do something about it.
View all cases →05Honest advice
Sometimes our best advice is: don't.
Half of the AI opportunities we come across are better solved with a good process or a simple agreement. We tell you honestly when AI adds nothing. That saves you an expensive detour. And that is exactly why business owners come back.
06What clients say
We can claim a lot. They have been through it.
All the reviews below are on our Google profile, in the Dutch they were written in. Click a review and it takes you straight there.
Tim is een zeer betrouwbare en professionele AI strateeg. Hij heeft ons op een transparante en zeer begrijpelijke manier geadviseerd bij ons avontuur naar een effectieve AI implementatie. Tim is op de hoogte van de AI ontwikkelingen en begrijpt de business van de reclame en communicatiebranche. Ik beveel Tim ten zeerste aan.
Arno Meulendijksvia Google★★★★★Tim weet goed de bedrijfsprocessen te analyseren en komt met slimme automatiseringen om deze processen slimmer beter en sneller te laten verlopen. Mijn bedrijven ontwikkelen snel, om iemand als Tim naast me te hebben die zich richt op de backoffice en naast me staat als sparringpartner om de toekomst met AI te bekijken is fijn.
Max BeerenOwner, Sportboutiques · via Google★★★★★Heel fijn om mee samen te werken. Met zijn kennis en kunde is Tim expert in zijn vak. Geen wollige verhalen, gewoon eerlijk en gericht advies op wat je nodig hebt. Praktisch, nuchter en to the point. Precies wat je nodig hebt als je serieus met AI aan de slag wilt. Aanrader!
Thomas van Lisdonkvia Google07A second route
And what if there is nobody
to hand it over to?
At a company of fifty people or more, or one with an IT department, we do it together with you: then the audit and the build plan above are the route. Want to be able to do it yourself? Then there is Op Eigen Koers. You free up an hour every other week, you keep building in between and you get homework. That takes more time, and often suits a one-man show. Both work, and we decide that together. You can learn it yourself in five formats.
An online training environment
Plus a one-hour check-in and Q&A on your questions every week. In between, you get to work and build yourself.
One-to-one, at least three months
An hour every other week, on your own processes. Then we look back: how far have we come, and what is still open?
A workshop at your office
Half a day or a whole day with your team, on your own work.
Tailored training
Several sessions, with your own processes as the material.
A presentation or a keynote
For a team day, an event or a members' meeting.
08Behind De AI Strateeg
Between the consultant and the developer. That is why it works.
I am Tim de Greeuw. I studied Business Economics at Avans and worked for five years at a multinational in the financial sector, from administration to project control. Alongside that I helped build two start-ups, from finding premises to the first customers. I bring that to every AI project: first see what something delivers, only then build.
You don't get an account manager. You get me as your single point of contact, with regular partners behind me who do the building.
Based in Breda, working across the Netherlands, with most clients in North Brabant.
Claude Certified Developer
I am certified by Anthropic, September 2026
Certified delivery partners
For the build, with ISO 9001 and 27001 in the partner's name
Part of the Stuur.ai team
Trainers, advisers and developers working with Claude. Stuur.ai is Certified in the Claude Partner Network.
It costs you nothing, but it does cost us half an hour. So if you pick a slot, please do turn up.
09What people ask
Before you call.
The questions business owners ask us most often, with the honest answer.
Is your question not here? Just give us a call on +31 6 4596 8769, or send us a WhatsApp. That is quicker than searching.
Further reading
What does an AI project cost?
That depends on where you start. The first conversation is free. After that it builds up from an audit to a build plan to building, and every step has a fixed price you know up front. You can stop after any step. What you won't get from us is a timesheet, because then the conversation is about hours instead of what it delivers.
How long does an AI project take?
The first conversation is half an hour. An audit takes a few weeks, and so does a build plan. Building depends on what is being built. But the honest version is that an AI project is not done at delivery. That is where it starts, because a system nobody uses delivers nothing.
Where do I start if I don't know yet what I need?
With a free half-hour conversation. You don't need to prepare anything, and you don't need to know yet what you are looking for. We look at whether there is something to gain, and if not, we tell you. You don't get a report, you get our time.
How do I make sure my company complies with the EU AI Act?
First know which systems fall under it and which risk category they are in. Most SMEs use AI rather than build it, so the obligations stay manageable, though not empty. We map that out and make sure it is taken into account in the build. We are not lawyers: where it becomes a legal question, we refer you to a specialist. See what applies to you.
What happens after the project is finished?
That is usually where it goes wrong. A platform is in place, and after three months half the team has stopped using it. That is why AI op Koers exists: someone who asks about it every two weeks, checks whether it delivers what we expected, and adjusts course or stops if it doesn't.
We don't have time for this.
That is exactly why you need someone. If you had the time to figure this out yourself, you wouldn't need us.